I’ve worked with Greg for several years. He’s always found the right way to engage my team and recently helped us perfect a transformation story that saved existing clients and revenue as well as generating new customers.
Jonathan Lancaster, Key Accounts Director, UBM
My name is Greg Keen and you can find out about my crime novel Soho Dead published by Thomas and Mercer at gregkeen.co.uk. For over 10 years I have also helped companies devise and present business-winning value propositions, pitches and presentations.
Human beings are addicted to stories because they tap directly into the limbic part of the brain (responsible for feelings and action). As virtually all decisions we make have a high emotional component, this means that your chances of success are multiplied when you communicate through the medium of stories.
Add to this that storytelling also…
- Demonstrates value
- Transcends cultural barriers
- Sells across a whole portfolio
- Increases listening and attention
- Simplifies complexity
- Lodges in the memory
- Stimulates ideas
…and you can see why it is an essential business skill.